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Blog participation.  Recommended blog strategies.

Contact Jyotindra Zaveri to learn about business BlogBlog is one the important digital platform for social media marketing strategies.

  1. Signup or subscribe blogs pertaining to your line or from your industry, read and comment.

  2. Read blogs pertaining to your target market.  Find professionals who are blogging regularly and try to establish relation with them and plan a public relation strategy with them.

  3. Publish your own (company) blog to interact in timely manner with your target audience.

Blog best practice:

  • Recommended best practices for Business Blog.  1) Prepare a document containing guidelines and rules 2) Use blog monitoring technology e.g. Blog analytics and  3)  Plan periodic training to all staff, especially sales and marketing professionals to leverage the power of interactive websites, that is called Blog.

  • Educate the stake holders.  Enterprise wide training should be planned and HR can keep track who has attended, number of hours, etc.  Appoint chief of Blogging ( a person who will also control passwords).

  • Make sure CEO and other senior management also is attending the training sessions, even if they are not planning to use.  This is to ensure everyone understands the risks and rules of using social media web sites

  • The objective is to ensure users use the sites like LinkedIn, Facebook, or twitter in a responsible way.  It is necessary to educate them about the consequences of not following the rules and guidelines.  You must have noticed that people use email with disclaimer footer in emails because they know it is legal, etc. However, the blog posting is also like email, a written electronic record.

  • It may be prudent to make individual sign a document that they have read and understood the blog rules.  Interactive sites use email id and secret password to restrict access.  It is necessary to have a clear idea about the passwords and control of using email id. 

  • We will help you in using the blogs and social media marketing techniques effectively.  You should try blog instead of traditional methods of print advertisements, Television, Yellow Pages, and so on.  All together it is lot of work, but it is well worth it, and it does pays off at the end.  There is a lead time of three to six months for your blog to catch-up.  So what are you waiting for?  Go ahead start your own blog using Google's Blogger or WordPress because it is free and it is fun.  There are many blogs targeting the emerging market in India. 

  • SEO means Search Engine Optimization: Spider or web-crawler is a scripted software that automatically travels the www and gathers data about the website contents and makes the index for Google, Yahoo, Bing, or your favorite search engine.  On a traditional sites, "spidering" may not happen as quickly, because search engines may take time, however, blogs contacts search engines ping service, proactively, therefore spiders visits more rapidly.

  • Click here to learn more about pros and cons of the World Wild Web in this popular video "The Good, The Bad and The Ugly".

  • Important aspect of blogging is to post regularly.  Contact Jyotindra Zaveri to learn about business Blog.  I will create and mange business blogs for you and nature it.


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