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World of Coca-Cola, Atlanta, Georgia, USA.

Report by Zaveri exploring the story of the world’s best-known beverage brand. 

  • This is a good case study to understand international business.

  • Coca--Cola comes as the fifth most valuable brand and sixth most admired company in the world.  Coca-Cola has been capitalizing on the latest technology such as E-business and E-commerce to do expand its business all over the world.

  • The World of Coca-Cola features more than 1,200 artifacts from around the world.  I saw interactive exhibits such as a thrilling 4-D movie and a gallery dedicated to Coke and pop culture.  I had refreshing opportunity to sample over 60 different beverages from around the globe.

  • Technology Brands rule the ranking with top 4 brands are all Technology companies.

  • Google, IBM, Apple and Microsoft are the top 4 brands in that order. Coca–Cola comes as the 5th most valuable brand in the world.

  • Fast facts: 1,39,600 Employees.  3500+ Beverages sold in 200+ countries.  125 Years in business.  John S. Pemberton created the Coca-Cola formula in 1886.

  • Exciting experience of the 4 D Theater: The combination of 3D movies with chair movement (vibration, sway, tilt, drop, wave motion) and other chair effects such as wind blowing, water spraying, leg and back ticklers is usually considered a 4D experience.

  • 4 D seat effects:

    • Face Blast - Air blast from seat in front
    • Face Mist - Water mist blast from seat in front
    • Seat Transducer - Audio shaker based in seat pan
    • Seat Back Audio FX - Audio speakers located in seat back (high back seats only)
    • Seat Cushion Air Poker - Seat cushion inflation with poker
    • Seat Cushion Ripple - Small air bladders that inflate/deflate in sequence
    • Seat Back Air Bladder - Gentle seat back motion inflation/deflation
    • Leg Tickle - Pneumatic tickle at back of leg
    • Neck Tickle - Air tickle at neck left and right
    • Seat Back & Cushion Buzzers - Seat vibration in cushion and back
    • Seat Cushion Drop - Sudden seat cushion deflation
    • Motion Base - Dramatic seat drop and tilt grouped in 4 seats

  • The most admired companies.

    Rank   Company

    1        Apple

    2        Google

    3        Berkshire Hathaway

    4        Southwest Airlines

    5        Procter & Gamble

    6          Coca-Cola

    7        Amazon.com

    8        FedEx

    9        Microsoft

    10      McDonald's

    11      Wal-Mart Stores

    12      IBM

    13      General Electric

    14      Walt Disney


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