Paid Ad Campaign. Facebook offers an affordable productive and
exceptional opportunity for advertising,
marketing, branding, public relations, and more. You can better
leverage Facebook marketing techniques by learning few basics guidelines. Do
not jump and start paying without proper consultation with expert. Ask someone
who has already done Facebook Campaigns in the past. You need to learn to
target your audience well.
What is Facebook
Ad: Facebook Ad is paid messages coming from businesses and they can
include social context about friends. People who like your Page spend an average
of 2 times more as your customers than people who arenít connected to you on
I have mastered cutting-edge Facebook Advertising techniques. It is necessary to
measure the performance of the ads to improve the ROI. First of all
brainstorm and write the goal on paper Ė back of envelope will do. Then
write Country, City, Age group, of the target audience. Use the Facebook Ad
Manager to successfully optimize and report.
Learn how to harness the power of Facebook Newsfeed for your
business. This is where one billion users spend majority of their time.
Offers is an easy way for you to bring prospects / customers to your
doorstep with an offer they can claim and share with their friends.
Promoted posts allow you to easily boost your most important posts as
sponsored stories in the news feed for up to three days. This will help you
easily reach more of your fans and their friendís right from the Pages
composer. Your ad is more likely to perform better and continue running
successfully if it is shown to the people who are most likely to be
interested in your product or service. Targeting your ads to smaller, more
specific groups of people at one time helps you personalize your ad for a
niche audience through the text and the image you choose. Find out what
works in your ad text and for your audience by experimenting with a variety
of ads and reviewing your performance reports on a regular basis.
Create Facebook Page and link with your Twitter handle.
example - You can start with low budget, review your advertising campaign.
Here is an example of Facebook Ad that appears on right pane.
high on the Facebook an advertise runs will depend on your bid. You Pay
Per Click = PPC.
You can also put
Lifetime budget to cap your investment in Facebook marketing.
What are Facebook conversions?
A conversion is an action that a person takes on your website such as
checking out, registering, adding an item to the shopping cart, or viewing a
particular page. Virtually any page on your website can represent a
conversion, and you can create and add the conversion tracking code on any
page of your website.
What is Facebook conversion tracking?
Conversion tracking helps businesses measure the return on investment of
their Facebook Ads by reporting on the actions people take after viewing
those ads. Advertisers can create pixels that track conversions, add them to
the pages of their website where the conversions will happen, and then track
these conversions back to ads they are running on Facebook.
I provide one-to-one
consultancy and training for top executives, CEO, CMO, Directors, and
Marketing professionals. Many successful paid campaigns done on
Facebook, LinkedIn etc. Blend your offline and online marketing.