Google + social networking site competing with Facebook.
Social Media Marketing
Google Social Spine – Anatomy of the DNS –
The Digital Nervous System.
I am sure you visit YouTube more often than not. Although Vimeo is preferred by
However, there is much more behind this rather ulterior motive. You might have
guessed, it is all about advertising targeting. More people register more
profiles are created and Google now knows more about you. The more networking
sites knows about you, the better it is at giving you a good experience, and in
turn increase their revenue.
Earlier, depending on whether you browsed while signed in to a Google account,
it would know what you searched for and mapped. If you were on Android or used
its other products, it might have known a bit more. But it didn’t know or had to
guess about your age, education and work history, interests, and social graph.
Now with help of Google+ it knows everything about you because you volunteer
lots of details. Personalize a profile with biographical info, add friends and
colleagues follow brands and +1 and comment on your feed. By the way +1 is like
Like on Facebook and in Twitter parlance it is ‘Favourite’.
Privacy Issues: Have you seen the movie ‘the Truman show’?
Google, Facebook, Microsoft, and other networking digital platforms now have the
technology to monitor our moods and emotions by watching us with cameras. Other
companies, like Samsung, can detect our moods and emotions by how we use smart
This reminds me of the movie ‘the Truman show’ – Where the film chronicles the
life of a man (Jim Carrey) who is initially unaware that he is living in a
constructed reality (studio) television show, broadcast 24-hours-a-day to
millions of people across the world. Where he is innocently advertising
products. Google and Facebook are using ‘behavioural targeting’ algorithm, a
logic that selects the advertisement displays in real time.
Same will happen with our gaming consoles, PCs, laptops, tablets and phones to
be constantly monitoring how we feel, and responding accordingly. Virtual
assistants, like Apple’s Siri and Google Assistant, will be “empathetic” and
perceptive helpers, responding to our requests in part based on whether we’re
angry, happy, excited or anxious. he is living in a constructed reality (studio)
television show, broadcast 24-hours-a-day to millions (crores) of people across
the world. Where he is innocently advertising products. Facebook is using
‘behavioural targeting’ algorithm, a logic that selects the advertisement
displays in real time.
Do you remember mention of the “Big Brother Is Watching You” in the book 1984,
by George Orwell?
Yes, all social media marketing sites such as Facebook, LinkedIn, Twitter, etc.,
are already making money by using your profile and targeting ads. Google went a
step further pushing G+ when it merged Google Talk with Google+ Messenger into
Hangouts which requires a Google+ account.
Spy vs spy Google vs Facebook spy: What do you think who will win the battle?
Google or Facebook? It does not matter, who wins. Everyone’s id is already in
the BIG DATA. The best part (or worst) is that everyone has given permission at
the time of signup!
You can only guess how the all-seeing, all-knowing Google will use your YouTube
viewing history to target ads now that it’s tied to our identities. If you watch
a lot of videos tagged “travel,” Google will show you ads pertaining to travel,
airline, hotels, and so on. Unknowingly you are Mr. Truman of ‘the Truman show’.
The Blogger and YouTube commenting system will shift to be powered exclusively
by Google+. All comments must be tied to G+ account. In a way this will help us
all. It will prevent uncivilized and anonymous comments, to some extent. The
anonymity of a one-off YouTube account created a safe haven for bogus people.
Users will still be able to create a fake G+ account and comment from that, but
they will have to change account back-and-forth, this may deter most users.
Relying on G+ will also give YouTube signals for ranking and sorting
conversations in comments.
How this will help in digital marketing?
Google communities, Google+ Page, Facebook Page, Twitter, etc. are all digital
platforms today used by savvy marketers. If you are not using it effectively, do
not hesitate to contact me for online training. You will easily be able to group
comments you leave on YouTube to Google+, effectively sharing the video you were
talking about, too. Those comments on YouTube or shares to G+ could inspire
replies you’ll come back to check, generating more engagement, in short more
branding. After all social media marketing is the word of mouth marketing on the
internet. YouTube video going viral is a good example of the Viral marketing.
Important takeaway: Join my Google+ Community Digital Platforms+ to discuss and
know Facebook's famous Like button? Now Google gives you +1 button (plus
+1 helps people discover relevant content—a
website, a Google search result, or an ad—from the people they already know
and trust. See the +1 button on the left bar.
Hope you will Like this discussion and share with your community.