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Outsource your social media marketing or do it
For Entrepreneur, there’s never enough time in a
They have limited sales staff and budget
constraints. However, it is necessary for all small businesses to be on at least
one of the social networks.
Facebook has the largest number of users – more
than 1 billion active users a month – so it makes sense for businesses to
start with Facebook Page. The question many small business owners are asking
themselves is: Should I handle social media marketing myself or subcontract?
Consider the following points to help you decide: Consider the following
points to help you decide:
Budget: Posting on to Facebook,
Twitter, Google+, LinkedIn, etc., is free, however, if you want to run a
paid advertise campaign, on some of these digital platforms, which will
help you reach an extended audience beyond your social followers, you
have to pay. The good news is that these social networks have self-serve
advertising, and it doesn't require a marketer to do this. But to
outsource to an expert like me might be a good idea, because I have
necessary expertise in this area, and might be able to help you get the
best value for money. It is affordable and monthly fees. So you can try
without much financial risk.
Time: Social media posts needs
nurturing. It is like watering plant. Should be done regularly. Do you
genuinely have enough time to dedicate to social media on a daily basis? I
mean it is a question of priority. Small-business owners should spend about
an hour per day on social media, depending on how many platforms they are
on. You would rather spend time on more important task such as conversion.
Converting leads and enquiries to actual sale. That consultant may not be in
position to do.
Expertise: It is not a rocket science (I do
not know why everybody gives example of rocket) to handle social media
marketing, but there are best practices in terms of when and what to post where.
It is both, art and internet technology. If you aren't aware of these, there are
a few options: You can do a Google search, and read articles from a variety of
sources; hire an agency or consultant; attend social media marketing courses or
other brick-and-mortar or online-based educational institution, or a social
media-focused event. Remember, visuals (images and video) draw the best
engagement on social media. I have proven track-record of all these. Just look
at figures of my own video channels and page views, etc.
I am in position to impart online training so that
you can do-it-yourself. Alternatively, outsource your digital marketing to me.
Hope to hear from you at the earliest.
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