फेसबुक, ट्वीटर, लिंक्दीन, यू ट्यूब, ब्लॉग के बारेमें जाने.
यह मार्केटिंगका नया तरीका है. प्रचार व् प्रसार
के लिए सोसिअल मीडिया साइट्स का उपयोग करें.
प्रो. ज़वेरी इन्टरनेट के विशेषज्ञ है.
Sometime translating every word in
Hindi is not practical. However, I
have tried my best to explain the SMM topic in Indian national language.
Note that I have used the YouTube annotation feature as well as caption
option. I have tried to give
caption in English. Complete
transcript is given below.I
request you to share this page with your contacts on Facebook, twitter,
Google+, etc. Click on
Like button below, if you Like this.
"My name is Jyotindra Zaveri. I am specializing in social media
marketing. I will explain you about the social media marketing. This is
a new way of marketing. When we ask people, do you have a website? They
will reply: "Yes yes, xyz.com". However, competition also has
website. Everyone wants their website to be shown ahead of others.
Therefore, everyone does search engine optimization. Search engine
optimization means if anyone searches, for example in Google search
engine, then our website should appear first, this technique is called
SEO. Therefore, many companies did SEO. Moreover, competition did it
too. Therefore, what to do next is the question. The answer is Web
2.0. This is new technology. Web 2.0 based websites are different kinds
I am going to explain the key advantages to you. First advantage of
using social media is that the site becomes interactive. Means it is not
one-sided dialogue. All legacy (old) websites are static sites; they
can see but cannot put a comment on the site. However, new sites are
interactive; you can put a Comment or your opinion. This is a major
change. Another amazing change is that anybody can make a website. You
see, if you want to make a website, then you have to contact some expert
who is an internet programmer or who knows Java or HTML language. Now
you see a common person or a businessperson may not know the internet
programming language. Means he or she has to depend on some expert. Why
don’t you make a website yourself? You do not need to know HTML, JAVA,
or any such programming language. Anybody can make a website within
five minutes. In addition,
this is one big advantage. Another advantage is the cost aspect.
Anyone would Ask, any businessperson would ask, OK, I will make
website, but at what cost? How much money I have to pay? Isn’t it? Now
you will be surprised that this is all FREE, absolutely free, no
expenses. You can advertise free on the internet. No
need to pay any money. I have told you three key benefits.
Now I will explain you about how to do all this. Let us consider one
popular example, Facebook. I
am taking example of Facebook because many people in India have heard
about it or are using. Now
you can do marketing using Facebook. First, you register with Facebook
and get your id. For which
all you require is just your email address. It is free. Now create a
Facebook Page. When you go
to your Facebook account, click on ‘create page’ and create a page. Facebook
page is like your legacy website. Here you can publish information
about your Product or service, upload your logo, or put your punch line
or slogan, etc. You can upload pictures or Videos. So you see this is
an easy way to make your website. Here
you do not have to worry about any technology no need to go to any IT
You can take picture or movie and immediately upload and next moment the
whole world can view the same. As
you must be aware that in Internet there is no physical (geographical)
limitation. It nothing like that my site is in Mumbai and people from
Delhi cannot see, such limitation is not there In case of internet. You
can advertise in Brazil, France, America, or Germany. Therefore, it is
necessary to make a Facebook Page. Another
thing in Facebook is you can create a GROUP. Invite your community who
in turn will discuss. Say for example, you are an artist; you can make
a Facebook group pertaining to ‘art gallery’. So people who are
interested in art will get-t-gather and discuss about art. In other
words, this is indirect advertisement. So
you do three things in Facebook – one is make your id, second Facebook
Page and third one is create Facebook Group. Another example I would
like to give is that of YouTube. It is a free media, where you can
upload video on YouTube. It is the second largest search engine in the
world the largest is Google search engine and the second is YouTube.
Many people search in YouTube site. You can upload your video.
Consider an example of a small company, say Tea manufacturing company,
and they want to do advertisement. And there is a large international
corporate company. That international Big Company can afford a big
budget. Small company can now afford to compete. The Tea Company can
upload commercial movie clip on YouTube for advertisement and it is
free. You can also embed (insert) A YouTube video link, in the
Facebook. That way you can advertise on YouTube channel.
And third social media marketing site is Twitter. This is an internet
media to give short text messages. You know SMS or texting, sent via
mobile phone, similarly any short message that you wish to send can be
sent using Twitter. So you go to twitter.com site, and register, it is
free, not need to pay any money. You can now Tweet that means send short
messages. Those people who are following you will get the message
instantly. All these social media sites are also referred as digital
platform. There are about
fifty such digital platforms. I have given you three examples. There
are many more. If someone wants to do professional marketing with other
professionals, use LinkedIn.com. In LinkedIn, you can register free.
Again, in LinkedIn you can make group, you can make company page
LinkedIn page is akin to your website. And you do not have to worry
about technology. One need not know Internet technology. Because it is
not necessary that all marketing professionals are expert in IT or know
Programming. So any businessperson can make or even homemakers can us
social media sites. So you do marketing using LinkedIn. And one more
example is called BLOG. You can create your website Using blog
platform. Within five minutes, your website will be ready. And it is
all free. You can publish any article, or information about your
product, or service, simply write. This
is called POST. Your post will in The Blog. For making your blog you
can use digital platform.
I will give two examples, WordPress and Blogger. You go to blogger.com,
all you need us email id, and you can create a blog within five
minutes. Such Website made
thru the blog can be viewed by anybody on the Internet. You can upload
your logo, your slogan or punch line. People will subscribe and a
community will be formed. The community consists of all stakeholders. Stakeholders
means, our customer, prospective customers, employees, relatives,
friends, shareholders, all these are in community. And the community
manager will manage these sites.
So I have give some information, for more information and queries you
can contact me. On my website, I have demonstrated all these digital
media on the website
. You note down dnserp.com. Thank You".