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Digital Marketing - Web 2 is the new avatar of the
World Wide Web.
New online business
models, trends, and Social Media Marketing.
Most Web 2.0 organizations use open-source
technology that lets you move productivity from your own PC to the internet.
For example social networking web sites or blogs uses the Web 2.0 platforms.
Internet companies such as Amazon, Apple, LinkedIn, Facebook, MSN, Twitter,
Yahoo!, YouTube, Wikipedia, etc., have done pioneering work in using the
internet for online business. Now thousands of companies are following
the suit and have started using the digital platforms based on the Web 2.0
technologies. Power is now given to the user to create contents on the
web sites. Another important change is that walls are becoming thinner
between PC and the smart phones.
Internet platforms or digital platforms can be
used for marketing or training.
It is necessary to learn about the
social media marketing strategies.
The following main characteristics makes the
new avatar of Web 2.0 different as compared to Web 1.0:
Faster and affordable bandwidth gives rich
(streaming) media experiences.
Interactive and dynamic websites.
Social media networking sites where content is
published by common users and not necessarily IT people.
Software and data are in the cloud.
GPS technology allows geographical location of
user is automatically known to the web site to show relevant content.
Website access across mobile devices such as
Web 2.0 web sites are intelligent and data
driven where no two users may experience the same thing.
'Data' is the next 'Intel inside'. What
is important is the quality and availability of data and not the format.
In other words any layman user now can upload a video or picture on Facebook
and share with others easily without going to web programmer or IT expert.
Next revolution expected is that of database of the metadata. That
will be called Web 3.0.
B2B (business to business) or B2C (business to
consumer) websites are now based on the Web 2.0 platforms because of the
Website is now becoming more interactive
for better serving the customers. For example eBay or Amazon.
Presence on the social media networking web
sites is important for positive brand building and direct connection
from prospect or customers. E.g. Wagh-Bakri chai, an Indian tea
company using Facebook effectively for cyber branding.
Easily integrates with cell phone or smart
phone and other mobile devices such as iPad or Amazon Kindle to deliver
contents anywhere anytime.
Web 2.0 tools or online development are putting
power into the hands of ordinary web users are listed below:
Wikis and online collaboration.
Social media networking sites.
Blogs such as WordPress.
Tagging of pictures.
User submitted reviews and ratings.
Web 3.0 is already on the horizon. "Any
sufficiently advanced technology is indistinguishable form magic" - Arthur
C. Clarke. User friendly text-to-speech technology will be used to
help consumers in the automated call centers -robots will replace humans in
the back office operations (BPO). The 3D internet and more and more of
the AI - artificial intelligence will feature the next avatar of the World
Wide Web three point zero. However, it is too early to hazard a guess.
First let us digest the Web 2.0 completely.
User friendly and easy to understand web
analytics reports are now available to improve web sites and get
feedback from customers. Click
here to see the actual
demo of web analytics reports of sites like WordPress, YouTube, etc.
Live demo: Web 2.0 technologies gives a new kind of
internet platform referred as 'digital platform'. These are
demonstrated liberally on this dnserp site for you to experience the same.
Click here to see the complete
list of one dozen such sites.
Do not hesitate to contact us to plan your
internet strategies for the emerging markets in India or established market
in the USA.
new avatar of the Web is Web 2.0 - first HTML, then Java,
then Flash, then Ajax, now
HTML5. Next will be Web 3.0 technology that will be all about metadata,
and so on.
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